Between reconnection and revalorization: the constitution of conventions on family farm markets in Brazil, Italy and France

Entre a reconexão e a revalorização: a constituição de convenções em mercados da agricultura familiar no Brasil, na Itália e na França

Abstract

The dynamics of the contemporary scenario of the agro-food sector has brought about transformations in the interpretations and conduct of the relations between producers and consumers of food. Food crises, price fluctuations, quality patterns are some of the re-identified criteria around the resumption or revaluation of closer relationships between farmers, food producers and final consumers. Around this debate, we seek to understand the conventions that guide the new / old markets of family agriculture in the context of two European countries, France and Italy, and in the south of Brazil. Based on semi-structured interviews and participant observation, cases of family agriculture markets were analyzed in these countries, which occur through direct marketing relationships between the producer and the final consumer. In this context, new markets come mainly from the constitution of a set of new conventions of quality and valorization of products, which are built in a process of co-participation between different actors and organizations, permeated mainly by processes and relationships that involve producers and consumers.
Keywords: markets; family farm; Brazil; Italy; France.

VENDRUSCOLO, Rafaela; MATTE, Alessandra; VENTURA, Flaminia; TOURRAND, Jean François; WAQUIL, Paulo Dabdab. Entre a reconexão e a revalorização: a constituição de convenções em mercados da agricultura familiar no Brasil, na Itália e na França. Estudos Sociedade e Agricultura, v. 26, n. 3, p. 495-516, out. 2018.

Submitted in march 2018.
Accepted in august 2018.